Chat bot for sales. Step-by-step instructions

Updated Oct 4, 2026

Sales bot in Telegram is a chatbot that is designed to sell goods or services through the Telegram messenger.

This bot can offer a product catalog, process orders, accept payments, and communicate with customers.

Users can browse products, ask questions, place orders, and receive notifications about the status of their orders. Such bots are usually used to simplify the purchasing process and improve convenience for customers.

Let’s look at an example of creating a chat bot for a store using the example of a digital goods bot.

What is a Telegram bot for selling products?

Telegram digital goods bot is a special type of store bot that specializes in selling digital goods.

Digital goods in a Telegram bot are products or services that can be purchased and received in electronic format. They do not require physical delivery, which makes the purchasing process instant and convenient for the user.

These can be e-books, music tracks, video courses, software, games, and other products that can be delivered to the buyer electronically. Like other store bots, a digital goods bot can accept orders, process payments, and send notifications about the order status.

Where should I start when creating a Telegram bot for an online store?

The initial step in creating a bot with automatic delivery of digital goods in Telegram will be creating/issuing an API token in @botfather; you need to follow these instructions:

1) Open @BotFather in Telegram and press start

2) Select the /newbot command

3) Enter any name for the bot. Then enter the bot’s nickname in English as one word, which must end with _bot

4) You will receive a message containing our token after API.

How do I create a bot in Telegram for selling on BOT-T?

The next step will be to add the previously issued token to the BOT-T system, following the instructions:

1. You need to go to the website bot-t.com and log in

2. Select the bot type — Digital goods bot - automatic delivery (without cart)

3. Enter your Api token from the bot, click the “create bot” button

Setting up the chatbot catalog for sales

Which item is the main one when selling products, and where can you generally view it? Correct! It’s the catalog.

You should start setting up the bot with the catalog — the simplest stage of developing your bot, which will help you quickly understand what’s what and how to work with it. You can go to the catalog settings through your bot’s dashboard by clicking the "Products and categories" button

Adding products to the Telegram bot for sales

Working with the catalog always starts with creating product categories; let's look at an example of creating a bot for selling game keys.

First of all, create a product category and name it “Steam Keys,” then add a product to it, name it “GTA5 Key,” and in our case choose the product type “unique product”.

We described the product types in more detail in this article.

Setting up the chatbot payment method for business

We move on to the most important step — adding payment systems; it is through them that our keys will be issued automatically

Adding a payment system is done by clicking the «Payment Methods» button on the dashboard. BOT-T provides many options, so there is plenty to choose from, and the list is constantly growing, but that is exactly why we need a paid subscription. Scroll through all available options and select the payment system that interests us, then set it up, making sure to follow the instructions.

Done! Our bot with automatic delivery of digital goods has been created, and its implementation is now entirely in your hands, but we should not forget about design either, because прежде всего, whatever is in front of us, we see the “shell” or, simply put, the project “wrapper”.