What is a referral system in a Telegram bot, and how does it work?

Updated Oct 4, 2026

Referral system in a Telegram bot is a marketing tool that allows motivating bot users to attract new users. A user who attracts a new user receives some reward or bonus for this.
This can be, for example, additional features in the bot, points, discounts, etc. A referral system can be a very effective way to expand the bot’s audience and increase its popularity.
In general, it works like this: the user receives a unique referral link or code, which they can share with other people. If a new user follows this link and starts using the bot, the original user receives their reward.

Video instruction

How do I enable the referral system?

To enable the referral system, you need to find the "Referral System" button on the bot's desktop.
Then press the "create" button
Please note
To create a referral system, "Deposit/withdrawal system" must be enabled for you.
all about the deposit/withdrawal system - here

Accrual example

Suppose you have created a 3-level referral system with percentages of 20, 15, and 10
User A invited B, B invited C, C invited D, and D invited E
This means: - for user A,
User B is the first level - for user A,
User C is the second level - for user A,
User D is the third level - for user A,
User E is the fourth level - for user B,
User C is the first level
And so on..
User E made a purchase for 100 rubles
Then:
User D receives 20 rubles, for him it is the first level
User C receives 15 rubles, for him it is the second level
User B receives 10 rubles, for him it is the third level
User A receives nothing, for him it is the fourth level

Design setup

You can also configure the design of the referral system.
To do this, just click the "configure design and notifications" button.

You can customize:
The design of the bonus history view.
The design of the referrals view.
The design of notifications.

The settings include constants that you can use to make notifications more attractive and more convenient for both the user and the admin. When editing, you will see an example on the side that will change as you type, which will make your work easier.

Discount level settings

In this section, you can configure referral levels

Please note
for each tariff, there is a limit on adding levels

Disabling the referral system

This button disables the referral system
all settings will be saved, including balances, and will remain available for purchasing goods!

Personal ref. percentage.

Personal percentage is a percentage that you can assign to a user with whom you have some kind of arrangement or who is simply your постоянным referrer, thereby expressing your gratitude

Reset formatting

Here you can reset the referral system design (the default texts will be restored)
Please note
this process cannot be reversed
when using this function, everything will have to be restored manually.

What is a log?

Log — This is a journal where all updates are automatically recorded
in the log you will find
changes to settings (which ones and when)
changes to users' balance credits.

Statistics

Statistics of purchases by referrals and the total amount of top-ups to referrers for one day, one week, and one month.
Total amount of top-ups to referrers for one day, one week, and one month.
For convenience, you can track the rise and fall of referral activity over the period you selected.