What is Telegram bot analytics used for?

Statistics in Telegram bots is a set of data and metrics that help analyze the bot's performance and its impact on sales. Here are the main aspects of statistics:

1. Number of users: The total number of users interacting with the bot, as well as active and inactive users

2. Acquisition channels: Traffic sources that bring users to the bot (for example, social media ads, recommendations, etc.) - UTM tags

3. Sales statistics: Independent analysis of the time of day or days of the week when the highest sales occur, as well as overall sales statistics

4. Balance top-up statistics: counting and displaying all transactions related to changes in users' balances

Let's go through each type of statistics together with you in this article!